What does a Financial Planner do? What is possible?

If you ask ‘What does a Financial Planner do?’, 9 times out of 10 the answer will contain one of the words; ‘investment’, ‘tax’ or ‘product’. Technically this is correct, we have significant expertise in all 3 of these areas, but this is just the tip of the iceberg. Building upon this iceberg analogy, in this blog series, we look at what sits below the surface that really makes a difference to our clients. There are three distinct sections below the surface and the deeper the iceberg goes, the more in-depth we get. This is what helps make sure our advice is deeply personal and tailored to them.

In our second blog we look to dive deeper into the financial planning process, we embark on an exploration of what is truly possible for our clients. This involves creating a range of different scenarios that illustrate the various options available to them and the potential impact these choices may have on their future. By presenting these scenarios, we help our clients see beyond the conventional paths and consider alternative possibilities that align with their personal values and aspirations.

Our approach places a strong emphasis on identifying and prioritising the elements that bring our clients the most happiness and fulfilment. Whether their passions lie in travel, family, hobbies, charity or other pursuits, we encourage them to focus their time and financial resources on these areas. By aligning their financial strategies with their personal joys and interests, we help them lead more satisfying and meaningful lives.

We also provide invaluable guidance through some of life’s most significant transitions. Whether they are contemplating selling a business, approaching retirement, facing the death of a loved one, or going through a divorce, we offer clear and comprehensive maps of the different scenarios they may encounter. This mapping process gives our clients a clear understanding of their options and helps them make informed decisions during these pivotal moments.

Our commitment to working with clients over the long term allows us to accompany them on a journey of discovery and financial empowerment. Through regular interactions and ongoing support, we delve deeper into understanding what truly matters to them. This long-term relationship enables us to continually refine and tailor their financial plan to match their evolving motivations and goals.

Ultimately, we aim to ensure that the financial plans we develop are not just about wealth accumulation, but about enriching our clients' lives. By focusing on their deeper motivations and providing a clear roadmap through life's transitions, we help them achieve a life that is not only financially secure but also deeply fulfilling and aligned with their personal values.

By focusing on the areas of advice below the surface, we can ensure our client's plan is focused and robust, capturing all of what is important to them. Our advice will be technically sound, but it will also be uniquely personal to our clients, tailored to their deeper motivations leading to a successful outcome. The investment, tax and product knowledge are key, but they are also simply the structure which allows a client to focus their money on what makes them happy.